![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/792b02dc-b6aa-4d25-a49e-2de8e84652c1_rw_1920.gif?h=ca2cffa046cf9f60e3368abfdda5bb89)
We were invited by Icondesign to create а short animated video for the launch of the new NIKE EPIC REACT FLYKNIT, along with four other creatives.
Starting from the value "Responsive" we had to create a short audio-visual interpretation.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/f52b13dc-03fc-41e4-a2df-e8232141c929_rw_1920.gif?h=b26a0922e20cd6c4ae1a3cb55d0e7ef7)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/499c064c-7f5d-49da-806f-46d410ec1ae3_rw_1920.gif?h=da46ef2cf92f0f2dd7055fcb054aec29)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/53334c2a-8a1f-444e-ba2f-38d6cb817ae1_rw_1920.gif?h=ad820667edc3e85441d9ded5383e592a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/a9c12a3e-58d6-4826-80d7-fb17764b32c4_rw_1920.gif?h=396c42fbe6e3c151d57a65c13bd2e3ea)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/baec0956-8cf1-4bdc-bb88-794d204e0035_rw_1200.gif?h=c065ff50f580f33b6bcd114ba5f2be18)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/fed3bd11-5c21-4088-9de4-25b2bc54a288_rw_1200.gif?h=6e727af40cdebc1d98066c9ceb5575ec)
Credits:
Client: icondesign magazine / Nike
Production: Lobster
Art Direction: Fausto Montanari
Animation: Nikolay Ivanov, Petko Modev, Teodor Hristov
Original music & Sound Design: Fabrizio Martini @Rocket Audio
Original music & Sound Design: Fabrizio Martini @Rocket Audio
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6feb74b43abac2f8c8ffb266f555c208/0d2466e5-25f3-4962-8d2f-89547e41765d_rw_1920.png?h=68d99950b4e15f08dabcb9224e543fc0)